Here at McCain we never like to stand still

Talking points live is our first ever McCain Foodservice Live event.

We are tasting and presenting the very latest and most valuable insights and ideas to help keep menus and concepts ahead of trends.

It’s all taking place at Howling Hops in London, the UK’s first dedicated tank bar.

Our host of experts reveal the very latest thinking across four key areas:-

1. The Search for NEW – consumers are becoming tired of menus and restaurants concepts more quickly.

2. The next generation of flavour – Flavouroligists and award winning restaurateurs ‘Salts of the Earth’ reveal the taste profiles that will be driving menus forward over the next year and how they can be brought to life.

3. Craft through knowledge – The trend for craft beer and cider is unstoppable. Shane McNamara from the Beer & Cider Academy will show how to satisfy consumers’ ‘thirst’ for both flavour and taste.

4. Menu Innovation –Will Griffiths, founder of Billy Smokes and Jonathan Taylor of McCain will share fire and smoke secrets and new menu development techniques.

Follow all talks live and view highlights from the even over at the McCain Foodservice Twitter page.