We’ve teamed up with the Happiness Index to understand what aspects of the dining experience truly makes customers happy. Our findings can help operators to be super focused on the areas that maximise diner happiness and generate positive reviews.
Download the full McCain happiness index reportDownload
85% of people admit to stealing a chip from someone else’s plate before their meal arrives (cheeky)! This means it’s often the first food experience a customer has of your brand – make sure it’s a good one!
Did you know great quality chips can boost your star ratings by up to 26%* if you get your chips right. Taste was most important, followed by crispness and fluffiness.
53% of diners would leave a review if their chips did not live up to their expectations so don’t cut corners where it matters.
Customers said quality was twice as important as portion size when it comes to chips. Serve better quality, smaller portions for the ultimate chip satisfaction.
Nearly half of customers have experienced decision paralysis when it came to food ordering. Sides are the perfect way to allow personalisation and choice without adding complexity to the main menu.