Meet McCain Pub Hero Louise Acraman

Louise Acraman, landlady at The Halfway House in Shropshire, is generating around £1,400 additional profit every month since introducing McCain Gastro Chips as an upgrade option on the menu.

Food sales were positive but Louise didn’t feel they were maximising their potential in terms of sales and profit margin.

Introducing McCain Gastro Chips to the menu as a premium upgrade option from a standard chip.

Louise is now benefiting with more sales, a greater profit margin and happier customers.